• 26 Feb 2019, 7:20 p.m.

    This timepiece is being auctioned by Sotheby's and IWC will donate its full proceeds
    to the Antoine de Saint-Exupery Youth Foundation.

    IWC Schaffhausen and Bradley Cooper are proud to announce a unique charity
    project. When attending the upcoming Academy Awards ® ceremony, the actor and
    IWC brand ambassador will wear a Big Pilot's Watch Single Piece with a one-
    of-a-kind engraving. This watch will then be auctioned by Sotheby's and IWC
    will donate its full proceeds to the Antoine de Saint-Exupery Youth
    Foundation. With the funds, the foundation will support the association
    Arrimage, a charitable organization that focuses on teaching visually impaired
    children how to read drawings using their sense of touch.

    Bradley Cooper became a brand ambassador for IWC in 2018. Among other
    projects, the Swiss luxury watch manufacturer has produced a worldwide
    advertising campaign with the renowned actor. Cooper co-wrote, directed,
    produced and stars in "A Star is Born". The film has received eight Oscar®
    nominations: "Best Actor in a Leading Role," "Best Picture," "Best Adapted
    Screenplay," "Best Actress in a Leading Role," "Best Actor in a Supporting
    Role," "Best Original Song," "Best Cinematography," and "Best Sound Mixing."
    The American actor previously earned Oscar® nominations for his critically
    acclaimed performances in "Silver Linings Playbook," "American Hustle" and
    "American Sniper".

    A BIG PILOT 'S WATCH SINGLE PIECE WITH A SPECIAL ENGRAVING

    During the Academy Awards® ceremony on February 24 at the Dolby Theatre in
    Hollywood, Bradley Cooper will be wearing a Big Pilot's Watch Single Piece
    (Ref. IW500923). The timepiece features a midnight blue dial and is housed in
    a case made of 18-carat 5N gold. It is powered by the IWC-manufactured
    51111-caliber movement. In no time at all, the spring-mounted rotor and
    Pellaton pawl-winding system build up a power reserve of seven days. On the
    case back, there is a one-off engraving of the iconic quote from Antoine de
    Saint-Exupery's "The Little Prince": "It is only with the heart that one can
    see rightly".

    IWC 'S PROCEEDS DONATED TO THE ANTOINE DE SAINT-EXUPÉRY YOUTH FOUNDATION

    IWC will donate its proceeds from the auction to the Antoine de Saint-Exupery
    Youth Foundation, helping it to support the association Arrimage in Nice,
    France. The association was established by Dr. Claude Garrandes, a blind
    French artist and teacher. One of its main projects focuses on teaching
    visually-impaired children how to read drawings in two-dimensional relief
    through the sense of touch. To do this, it uses the first-ever tactile art
    book of embossed illustrations of "The Little Prince" that it created. Thanks
    to teaching tools created by Arrimage, blind children are also given the
    opportunity to learn how to draw themselves.

    Good luck in the bidding.

    auction link