IWC is experimenting with colour
There is a lot of colour in current special editions of sporty watches - pilots and aquatimers. They usually appear in limited, sometimes very limited editions. May be IWC is testing the market. And if you own the standard edition of a watch the special edition certainly should look different to make you want that one too.
I like orange. I own two dive watches with prominent orange design details. And I think I like those watches especially because of those orange details. Both watches are non-IWCs.
My most colourful IWC is the deep two. The Deep Two has got a rather technical instrument-like character. It still is cool and understated. That's what I associate with IWC.
The new colourful special editions are rather loud. They do not appear very IWC-like to me. I also like to wear a loud watch from time to time - I love my Panerai. But an IWC classic and a loud watch actually are different things for me.
I am no fan of pilot watches. So I'm not afraid that the image of my favourite might suffer. And I'm not afraid of Portuguese with pink dials either. ,-) This kind of design will not become the standard for IWC.
May be IWC is really testing the market. Then it is comfortable for them to receive a quick feedback from this forum.
And, folks: Of course I am expressing my very personal opinion here. If you think that this is exactly the right IWC for you, get it - honestly.
Regards
Andreas