I am very happy that the current collection is shown here. The way how to navigate between families and types is quite appropriate, if not quite nice. So, well done, IWC!
I like to add a few comments, in the hope to improve the information given.
1) I would take out the information on the shape of the watch: that is so obvious by looking at the picture.
2) I would add the weight of the watch. Together with the size information this helps to build a picture of the watch on your wrist.
3) I would add the sizes of the straps, being very handy when wanting to add an additional strap. Both the information about a deployant clasp or a pin buckle would be useful, and the sizes at both the side of the watch and the side of the clasp/buckle.
4) I would try to make the information about features less bulky, "on one heap", by structuring it a bit more.
Kind regards,
Paul