I had dinner with the big boss from the USA last week (when I say big boss think $15MM pa in salary) and he was sitting across the table from me and I noticed that he was wearing an IWC Top Gun Mirama with ceramic case and I commented up on it. He was very impressed that I recognised his watch. I then showed him my Da Vinci I was wearing and we got on fine. He got his as a birthday present from his wife. It is a good way to get noticed by the big boss.