• Master
    11 Apr 2010, 8:30 a.m.

    Impressions on impressions, on impressions

    This seems to be quite an interesting book, based on the few shots of it shown here. I would go for the watch related items, like the watch families, the factory, the technical explanations. Of course, when showing the watches themselves, certainly the newest models, the book will grow out of time eventually, but that is inevitable, and not a real problem to me.

    I just cannot understand why stories of Mr. Coelho are included. What I read here doesn't strike me as special, what I read elsewhere, and the interviews with him I saw and read, did make my toes curl a bit. On the drawings I saw, I agree with Michael in a way: they are not Art with a big A, but why should they have to be? But what I saw here made it a bit difficult to connect to. Is the artist trying to depict an IWC lifestyle? Kind of fantasy about it? All these young model type of people shown, well, they are not us to me.

    I like the preview based on the book not being read. It reminds me a bit of Schopenhauer who wrote in the introduction of his masterwork what people could do with it, after buying it and finding it difficult. First, you could fill a gap in your library with it, looking beautiful there. Second, you could try to impress a lady friend by putting it on a tee (coffee) table. And third, and Schopenhauer really advised to this, was to write a review on it.

    I am looking forward to the book.

    Kind regards,
    Paul, wearing steel VC Portuguese

  • Master
    10 Apr 2010, 11:55 a.m.

    Paul I don't mind at all

    about P. Coelho I think he enhances literelly the book, it is also a different approach and penetrates a new market and not only the watch enthousiasts and IWC aficionados who would initially buy it like in the case of Grande Complication book before.

    Best regards
    Argiris

  • Master
    10 Apr 2010, 11:55 a.m.

    It is a fresh approach. You have to admit that the

    typical watch book is a historical, techy, geek fest. Not that there is anything wrong with that. But if the goal is to interest a younger generation then you have to spice up the mix. I like when IWC pushes the envelope a little bit. I look forward to acquiring this book.

  • Master
    12 Apr 2010, 1:50 a.m.

    Very good point Sean Li

    thank you for the information.

    Argiris

  • Master
    12 Apr 2010, 8:20 a.m.

    The book's deviation into non-horological themes>

    is somewhat worrying IMHO. While I am a die hard IWC enthusiast, I am not a fan of Mr. Coelho's writings and I am not impressed by the adolescent cartoon-like "art" that accompanies it. I hope that there is enough IWC material to make the book worthwhile its hefty price. I've ordered it the day it came out and I believe it will arrive sometime in June. I am looking forward to the book, notwithstanding my trepidations.

  • Master
    13 Apr 2010, 7:45 a.m.

    Can't wait!

    Any IWC reading material is just fine with me.

    Larry

  • Master
    12 Apr 2010, 8:05 p.m.

    I love this man >

    Maybe, let me say, a little rough sometimes but you can always count on Antonio's intellectual honesty.

    Needless to say, I totally agree with him.

    Btw, as loyal IWC fan, I'll buy the book too.

  • Master
    13 Apr 2010, 1:50 a.m.

    "This man" loves you back ,-) ...

    Thanks for the compliment. I agree that I do not have a single "politically correct" bone in my skeleton ,-)). I am now too old to drink bad wine and to put up with "fluff".
    I hope the book is essentially about IWC, its history and products, and only incidentally about ancillary, non-horological matters. I am looking forward to receiving it.

  • Connoisseur
    12 Apr 2010, 7:10 p.m.

    The way I figure...

    ..Is that if the book is, say, 550 pages,. I'm ahead of the game at 100 pages which really interest me. At 300 pages which are worthwhile, I'm way ahead. At 400 page --for any book-- it's a miracle and a triumph.

    So --I'll read the Coelho pages, I'll respect them, I'll understand their purpose. But those 50 or whatever pages won't have any effect on me relative to what I think of the book, what motivates me to buy it, or what I hope to get out of it. So to me, they're a freebie. A nice freebie for some.

    Regards,
    Michael

  • Master
    13 Apr 2010, 5:25 a.m.

    Agree with all you say...

    regarding content in the book that is IWC relevant. I am sure there is a lot of new info there.
    However, I read Coelho's writings in original Portuguese, the Brazilian variety, and I am not a fan. And I just can't see the connection Coelho-IWC. I'll just skip that part.
    The cartoons. Hummm! From what I can glean from the images you posted, they appear... immature?
    I may be too old to drink bad wine, and to see "art" in those cartoons. :-))