This arrived on my office desk this afternoon....
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Firstly many thanks to Fadi of IWC Galleria Mall for taking the trouble to arrange this delivery. Good stuff!
This is what I was hoping to see in print rather than looking at the screen to appreciate the new Portugieser line.
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a handsome booklet
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Lovely matte print pages, unlike the glossy pages of the regular brochure. Environmentally friendlier I hope.
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I'm pleased to see the 8 days hand-wound anniversary here as it does not appear in the regular brochure.
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To sum it up, I feel that the year of the Portugieser has been a very meaningful and successful one for IWC. Few reasons come into mind. The progressive development in terms of delivering us with new movements and complications is one, and more focused on creating beautiful watches is another.
Unlike the year of the Ingenieur where overdose of marketing images of racing cars and F1 floods the scene, this time, the product rally speaks for itself. I suppose when you have something as beautiful as a Portugieser in your product portfolio, there's little need for any aggressive marketing.
Well done IWC and if next year is what I think it's going to be, it'll certainly to be a blast if IWC keep up this pace of innovation with a product-centric approach.
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