I recently studied the quartz period of IWC and I used for that the PhD thesis of David SEYFFER who has meticulously described all aspects of the IWC history in his 2 volumes, 840 pages long text book, to be considered as the standard work for everything about IWC. As many of us know the quartz crisis of 1975-1985 brought IWC to the verge of a disaster. But some interesting facts are described by David. Many Swiss watch manufacturers had a strange concept about quartz watches. They understood that they were extremely accurate and because of this they thought that it would be extremely expensive to make a quartz watch, as for mechanical watches it was true : the more accurate, the more expensive to make. They did not realise that Japan would make a quartz movement in 1985 for 10 $. The Beta quartz made by IWC was very expensive to produce, but this was caused by the need of complete other production machines, methods and personnel. In the meantime Japan had exported in 1985,800 million quartz watches. IWC was nearby a bankcruptcy and the president Hans Ernst Homberger, begging for money from the Swiss banks got an uniform answer : 'No Mr. Homberger, the mechanical watch is dead'. Already in 1968 H.E. Homberger stated :'We have to create more opportunities for the electronic watch as by the year 2000, the customer expects his watch not to deviate more than one hundred of a second per day'.
So, my personal view is : from a historical point of view it may be interesting to collect IWC made quarz watches. Viewed from an emotional side, this timepiece nearly killed the mechanical watch and has little in common with every aspect that makes the mechanical watch a piece of art.
Adrian,
(alwaysiwc).