IWC Schaffhausen and MERCEDES AMG PETRONAS team up
Schaffhausen, 8 May2012 – IWC Schaffhausen is proud to announce a new global partnership with the MERCEDES AMG PETRONAS Formula One Team. The Swiss watch manufacturer embarks on a three-year term as Official Engineering Partner of MERCEDES AMG PETRONAS, beginning in January 2013.
When IWC Schaffhausen and AMG, the performance brand of Mercedes-Benz, signed a long-term partnership agreement in 2004, their cooperation was founded on a shared commitment to pushing back the boundaries of mechanics and high technology. Both companies looked back on a long and fruitful history in precision engineering to the highest degree. Since then, they have consolidated their positions at the top of their respective industries and the partnership is set to move to a new level. As an indication of the foundation the two companies have in common, IWC Schaffhausen and the MERCEDES AMG PETRONAS Formula One Team are joining forces in a venture that confirms the Swiss watch manufacturer as the Official Engineering Partner of the team. The agreement becomes effective in January 2013, two months before the first race of the 2013 Formula One season in Melbourne, Australia.
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www.iwc.com/en-us/news/iwc-schaffhausen-and-mercedes-amg-petronas-team-up/