My family joined this event in last Sunday, I found there were few pairs of couples over there. I am not sure whether ladies that company with their husband / partner are all interested in watches. But my wife is definitely not really interested in watches before.
To my surprise, when my wife was wearing the new Big Pilot Watch, she seems deeply attracted by the watch and appreciate the simplicity and design of Big Pilot and even did not want to take off it (smile).
I don't know whether it is one of the mission that IWC want to meet but I got a little surprise that this event brought my wife to another luxury market (not only focus on handbag ... :-) )
Wearing the newest BIG PILOT with a lovely bear
This is what my son like the most of this event , :-)