Monday, 25th day of a month

Why the photos of all watches in any catalogue is capturing 10.07 / 10.08 on 25th of a month which is a Monday? I do understand the bit about 10.07 / 10.08, but MON / 25 is not very apparent......

Cheers,
AL

It's time !

25th December is a big giving day. Not sure about Monday. The hands position indicate a smiley face. It's called marketing.

This is an interesting question. I don't know the answer but hazarding a guess I suppose it is because, following the basic principles to see all parts of the dial and visible complication 'in action' in a pic and also to be culturally sensitive:

(i) the hands+minute markers spread at the top @ 10:08+ as though in a smile, and focuses a person at the top half of the watch (before moving downwards, as opposed the other way around which can be strange). there are exceptions like the 5044 or the 5447 where the tourbillon or another complication causes it to be moved away because so the attention-grabbing center-piece complication is already there

(ii) the chrono /center sweeping ticking hand can be posited at various places. The pattern if I have spotted it correctly is this:
54th minute: whenever there is a chronograph complication counter @ 12 o’clock
36/7th minute: whenever there is a center sweeping hand (also therefore no chrono counter)
variously at 36/7th, 39th or 42nd minute: the 89360 calibre DVs, Yacht Club. I suppose this is to put emphasis to the totallizing counter identical in time with the wider (than other watches) minute/hour hands.
36/7th and 23rd minutes: Rattrapantes balance off at these markers at the lower half of the dial with a 10:08 at the upper dial

(iii) the date "25" I suppose pushes the date-complication to the limit to showcase the extent of its function without seemingly appearing to be "at its end". i mean, choosing 29, 30 or 31 makes it inapplicable to some months. another possibility could be that "2" and "5" are the respective mid-points of their individual digit-ranges, consistent with the date complication at the 3 or 6 o’clock ‘midpoint’ of that half of the dial.

(iv) all the markers are not at a full marker which conveys I suppose the impression of a progressing ticking movement

(v) ‘Mon’ I suppose to follow a positive linear progression as you follow through from left to right: Mon then ‘2’ and ‘5’.

my 2 cents ;) and sorry if I bored anyway with too much trivial ))

Shing,
Very interesting explanation. No idea if it is correct but none the less interesting. i know the 10 and 2 of the hands is to allow a full view of the dial. As previously stated "Marketing"
Regards,
Kevin

The new founded A. Lange & Söhne the first watches LANGE 1, TOURBILLON „Pour le Mérite“, SAXONIA and ARKADE on October 24, 1994. They set the date of the watches to "25" so the pictures in the news on the next day showed the actual date. Also the "25" shows a nice full date display (e.g. single digit dates don´t look good on the ALS watches). Since that most watch companies set the date to "25" on the press photos of their watches.

Pretty nice accuracy of the shots compared to the pictures in the background. :-)

I remember posting the same question many years ago - and your answer was exactly the same. Great consistency.

Thanks everyone for all the interesting and inspiring answers. Great job for Thomas to spot out Michael's previous answer as well!

AL

Thats an easy one, its because Mon 25 (of July this year) was my birthday :)

happy belated birthday Ben !

Well after MFs explanation we now find out the truth, it was Ben's birthday! LOL