Opening of the new boutique in Zurich

The new boutique in Zurich is open for all IWC fans.

Remember the previous post from the Zurich boutique when the limited edition
Big Pilot big date was launched in the middle of a construction site.

Well they are happy to show us the result.

Located on the 'home straight' of Zurich's Bahnhofstrasse, the expanded and
remodelled boutique has been styled as 'IWC Racing Works' - the global home of
the brand's classic racing team. The space invites clients to enter the world
of a bustling motor-racing workshop, appointed with a rich blend of motorsport
memorabilia, engineering artefacts and unique timepieces that tell the story
of the long-standing connection between IWC and motor racing. The motoring
centrepiece is the IWC Racing Mercedes 300 SL "Gullwing" - the official car
of the IWC Racing Team, driven by racing legends such as David Coulthard,
Bernd Maylander and Mercedes-AMG ambassador Bernd Schneider. Visitors can not
only marvel at the sculptural beauty of the Gullwing, they are also invited to
buckle up in the cockpit and put their racing skills to the test in a bespoke
VR driving experience.

I am sure
this will be a second home for IWC collectors in the area. I am hoping to
visit this place very soon.

Just had a chat with the boutique and the limited edition Big Pilot is sold
out.