An IWC pop up store is recently opened in Causeway Bay, Hong Kong. And today I spent some time in it. Would love to share what I saw with you gentlemen/ladies.
The store is two storey high, at the entrance there is a cafe.
Behind the cafe, there is a digital time machine. Where the TV wall interacts with the system i
in front of it, it's fun to play with.
Also displayed is a collection of various series. One significant vintage and one modern classics from each series.
Now we go up stairs, the first thing that catch my eyeballs is the wonderful display of giant Pallweber display, with the 2018 Pallweber watches exhibited with a vinatge Pallweber pocket watch.
Each series has it's own corner
And a special display for the 150Years collection
Friends who were at SIHH this year might recognize this Whisky corner
Looks who I bumped into at the store!
Mr Pantli was in the store for some interview, it's my great pleasure to spend some time with him. He shared what he's wearing today, a pristine vintage Pallweber pocket watch. It's a stunning piece.
Now, the coffee. Even the fine details of these bits and pieces were considered.
Guess how long it takes for such big project to be achieved from concept to reality? Less than eight weeks! Amazing work it is by the IWC Hong Kong Team. This store certainly redefine my perception of what a pop up store could be.
I will spend more time at the store (who doesn't like nice watches and coffee?) Please let me know if there are some details which you would like me to elaborate by taking more photos. Cheers. I will spend more time at the store (who doesn't like nice watches and coffee?) Please let me know if there are some details which you would like me to elaborate by taking more photos. Cheers.
