Suppose you are the "One"

to decide on a new IWC model to be produced, what would it be?
I think I would go for a Joseph Pallweber digital dial watch in the Portuguese family.

Argiris

Me too. I'll bet IWC can do it as well and...

more affordably than the Lange Zeitwerk.

Inspiration, looking around

I think, IWC could use a boost having some interesting features into their watches, a bit more surprising fun. These could be put into the existing model lines, like the Pilot's watches, the Ingenieurs, the Aquatimers. Of course you need the movements to make this possible, this may take time. Lately I looked at some models of Blancpain, they combine a decent looks with surprising possibilities. They have the movements to back this up.

I think that a second time zone would be a nice start, maybe combined with an alarm on some models. Day and date. That would make a very appealing travel watch: the UTC model that is available now may not be that appealing, and is only available in the Spitfire line.

Despite the success of IWC now, there is the danger that IWC gets behind. So I would say: look around, move on.

Kind regards,
Paul, wearing rose gold VC Portuguese

46mm B-Uhr, 7-Day Automatic, Display Back

and power reserve indicator visible through the display back.

Tracy (Honolulu)

Two paths to follow

to answer: from an economical/marketing point of view and technical point of view.

As I suppose you're looking for answers from the second point of view, I guess I would like to see a new escapement with free sprung and the adoption of some new materials in it, in order to have a higher beat rate maintaining current material levels of consumption, let's say 10hz - 72.000 a/h, this is the future of watchmaking imho. The best for me would be to see this escapement in the in-house crono and, to say it all, inside a classic Portuguese case, 42mm. I guess I fully answered to your question now.

From the other point of view, more realistically, I think IWC will develop new lines for the Portofino and the Da Vinci, especially this last one, even if I don't know how the Da Vinci line sells, it represents the "Achilles heel" of the whole IWC's offer, I think. A new Da Vinci line with new and attractive shaped watches could represent a profitable challenge for IWC. For instance, I like the new Da Vinci chrono presented during last Geneva fair, I'm thinking of something like that but with a new case.

Regards,

roberto

Great question...Three answers >

1. Aquatimer with outsized date below the 12 o'clock marker.

2. Digital Pallweber Portugieser with hours in 24 h format.

3. 24 h Big Pilot with 12 h at the top of the dial-no date.

After the Year of the Portugieser ...

... I'd proclaim a Year of the Flieger.

Each and every new Pellaton-drived movement would get new Flieger casings.

The new chronograph would have the "twin counter dial" at nine o'clock opposite the crown and pushers for visual balance.

UK MoD / RAF design quotes from 1948 would be reapplied.

Future owners would decide whether they desire magnetic shielding in closed casings or a sapphire view at the technology.

Vive la naiveté ....

Cheers
Brane

... never thought I'd ever write "drived" ...

Simple: I'd bring back the AT 3536...

with an in-house caliber, I suppose the 30110.

Do you mean the 80111 movement?

That is the in-house movement for the VC Ingenieur, and some others that don't have the antimagnetic cage. The 30110 movement is the ETA movement, built to IWC specifications. Quite a good movement, see the reports on some Aquatimers and the Mark XVI.

Kind regards,
Paul, wearing steel VC Pilot's watch

A little BP in a ceramic/ titanium case...

Less than 40mm.

Must have a Cal. 5000, 7-Days PR!

Equation of time (nt)