I am happy yo announce the new IWC app ( only for iOS and in English ).
The main launch feature is a virtual watch try-on based on Augmented Reality
(AR) technology. Users can point the camera of their smartphone to their wrist
and will see a watch on their arm in actual size. On top of that, the app is
filled with exciting features and exclusive content around the IWC world.
Several new pilots launched today are ready to be triend on.