The new shop in shop concept.

I was honored to be invited by Jeweler Haesevoets in Waregem, Belgium on september 11th for the grand re-opening of his shop. He is an AD for some years already and now he did some construction work in order to have an IWC shop in shop.
He is the first in Belgium to have one like these. The concept is similar to the boutique style, same furniture, same touch and feel. Very recognizable, I like it very much. It was a great evening, plenty of IWC fans and interested people eager to hear more about the brand. And the dealer made sure that there was a lot of eye candy ; the Big Pilot Perpet Top Gun , the Petit Prince double chrono, the Big Pilot Perpet St. Exupéry, almost all the new midsize models, well, look at the pics.


a proud dealer with his lovely wife.