As we started here on the forum a little initiative with our virtual museum,
IWC came with a great idea ; Time well Shared.
As the world faces a health crisis, the global IWC family stands together for
the launch of "TIME WELL SHARED". Through this initiative, IWC employees,
brand ambassadors and partners will share their time, knowledge, experience
and passion through digital channels. They aim to inspire people to make the
most of their time, and entertain and support them by keeping them connected
and engaged.
"TIME WELL SHARED" encompasses online lectures, speeches and webinars that IWC
will publish on digital channels during the following weeks. The aim is to
entertain and support people in these difficult times. The initiative will
include contributions from IWC brand ambassadors like Tom Brady, Fabian
Cancellara, David Coulthard and Maro Engel and partners such as Mercedes-AMG
Petronas Formula 1, Tottenham Hotspur, Laureus Sport for Good, Antoine de
Saint Exupery Youth Foundation, Solaris Yachts and Orlebar Brown.
For example, Pilot Matt Jones will share memories of last year's "Silver
Spitfire - The Longest Flight" expedition. Retired US Navy Captain and TOPGUN
pilot Jim DiMatteo will elaborate on Navy Fighter Squadron values like
performance, resilience and precision in business. Closer to home, David
Seyffer, curator of the IWC Museum, will give insights into the history of
IWC, and former Director of Marketing and Sales, Hannes Pantli, will divulge
some never-before-told IWC stories.
All contributions are accompanied by a button to make voluntary donations,
with IWC making the first donation. With the funds raised, IWC will support
Save the Children. Save the Children aims to strengthen its programmes that
protect children and families in countries that are hit by the virus, increase
support for national health systems, and raise awareness among parents and
caregivers on how to provide psychosocial support to children.
More info : www.iwc.com/en/articles/journal/iwc-news-events.html
This weeks' new video features legendary American quarterback Tom Brady
discussing his football career to date and what the challenges he has faced
taught him about overcoming adversity. It is now live on IWC Instagram
TV