As you know, IWC is the official engineering partner of the Mercedes AMG Petronas Formula One team. IWC has now announced two new friends of the Brand, Lewis Hamilton and Nico Rosberg, both of whom are star Formula One drivers for the team.
Lewis Hamilton is a declared aficionado of fine watchmaking and clearly recognizes the similarities between his profession and the watches made by IWC Schaffhausen: “I love wristwatches, and it seems to me that those made by IWC have a lot in common with Formula One™ drivers: they’re unique, high-performance watches and are among the best in their field. Needless to say, I’m really looking forward to our partnership with the company.”
Nico Rosberg has ties with the watch manufacturer from Schaffhausen that started when his father gave him an IWC years ago. “From that moment on I was hooked, especially on watches by IWC: the designs are simply unique. But it isn’t just the outside: the cases are packed with state-of-the-art technology and high performance. Becoming a Friend of the Brand is like being reunited with an old acquaintance. My first watch was an IWC, a gift from my father.”
Georges Kern proudly said: Lewis and Nico are two amazing personalities who work every day at getting that little bit more performance out of themselves and their cars. In their own inimitable way, the two of them represent all that is best about IWC Schaffhausen. I am deeply moved that I am now able to call them Friends of the Brand."
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