not sure I concur about your advice, which is anti-advice....
All decisions require thought and hearts don't speak without a history of learned reactions. If one has an emotional reaction to something, that person must ask himself or herself "why". A person has to think through all considerations, including costs and relative alternatives, on all purchases, especially expensive ones. Raising issues can assist in that process, since no one exists in a vacuum, I recall well how you asked for advice about which "watch of a lifetime" you should buy.
Ultimately of course a person has to make his or her own decision, using whatever criteria he decides is relevant. But thinking through that criteria is relevant. Some people do it poorly or without much conscious analysis, but we all do it.
For the above reasons, I disagree with your ":advice" about what Bill or others should do.
Regards,
Michael
P.S. A lot of people bought the CFI for what it represented --this forum, IWC first "regular" automatic movement since the c. 8541, the return of the Ingenieur, etc. Some of them even analyzed their decisions first, and considered the issues raised by others. A lot of people buy watches because of what they represent.