A photo tour of my recent journey to Geneva to visit fellow IWC forum members and the great people at IWC at Watches and Wonders 2025:
As they have for many years, IWC invited some collectors to experience the launch of the 2025 IWC novelties at Watches and Wonders. It is an electric time in Geneva, with so much excitement in the air. As there were only 10 forum collectors invited this year, I am especially grateful and fortunate to have been able to join this amazing group.
Here are my impressions from the Watches and Wonders experience that I am so happy to be able to share.
Part I:

After some delays, finally leaving London!

And a fight through the afternoon traffic to get to a quiet part of town.

Saw that Georges Kern had already arrived!

And all settled in! So nice to be back in Geneva!

The next morning, excited to be on the shuttle to Palexpo!

Entrance to W&W.

And there it is, the IWC booth!

This year the focus of the booth was the new upcoming F1 film, and the watches showcased in and influenced by the movie starring Brad Pitt. It was very cool to se the various cars and equipment used in the film production.

Fantastic drinks and movie-themed cocktails. I especially enjoyed the mocktail, "Apex."

And there were some amazing watches on display!





And the people. My first IWC executive encounter was with the amazing Dr David Seyffer! So wonderful to see you!

And the always gracious and delightful Deborah (iwcgirl).
More to come...