In case anyone missed it: "Look to the established brands. Patek-Philippe, Jaeger-LeCoultre, Audemars-Piguet, Vacheron Constantin, Rolex, International Watch Co. Schaffhausen and others of that caliber didn't survive one or more centuries through luck."
online.wsj.com/article/SB10001424052970203458604577263360916777428.html
