So, the article mentions:
"An ultimate tribute was when in 2015, the CEO invited me to design my own watch (with valuable input from other collectors and the design team at IWC). It was commissioned and produced in a limited edition of 27 pieces (my lucky number), which is really wonderful."
It might be revised into something like this, with no loss of face:
"An ultimate tribute was when in 2015, I was instrumental in getting a watch commissioned and produced in a limited edition of 27 pieces (my lucky number), which is really wonderful. It was based on an initial design by collectors with a strong bond to the brand, with the approval of the CEO and the assistance of the design team."
About the platform InnerVoice, according to their site:
"The goal of InnerVoice is simple: utilize the power of endurance sports to inspire change.
Our contributors produce first-person stories that give you a behind-the-scenes view into the world of your favourite endurance athletes. From World Champions to Weekend Warriors, we highlight the human behind the results and shed new light on the dreams, despair, motivation and vulnerability that drive us to push our physical limits.
Through long-form articles, podcasts and videos, InnerVoice gives endurance athletes a new media platform to tell their true story, in their own words, in a safe space."
So, I guess IWC has no noticeable relations to InnerVoice, but IWC may have approved the content as far as they are mentioned in it.
Again, Andrew should be invited to shed his light on this. According to the article, Andrew values integrity. In view of this, the issue should be dealt with.
Kind regards,
Paul
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)